Angel Bar was once a cornerstone of Melbourne's nightlife, however over the past few years the venue has lost its foothold in the city's nightlife scene.
The rebrand repositions the venue as a multidisciplinary cultural hub dedicated to Asian and queer creatives, among the most active forces shaping underground music, art and visual culture today.
The red pocket is a pan-Asian symbol that is only given or received. It's one of the few objects whose entire meaning lives in the act of exchange.
The logo is grounded in that gesture. Community as an act, not a place.
The logo is grounded in that gesture. Community as an act, not a place.
This project is a self-initiated student rebrand developed for portfolio purposes and is not affiliated with or commissioned by Angel Music Bar.