Unilever’s artisanal ice cream is built on a single obsession: pure, intensely natural flavours that larger confectionery brands can't replicate.
The challenge was to create a brand identity that matched that intensity. BREAK was developed around one idea: flavour so intense it'll break your reality.
The challenge was to create a brand identity that matched that intensity. BREAK was developed around one idea: flavour so intense it'll break your reality.
The design uses a wireframe-to-solid illustration system to visualise the moment of sensory overload that fractures reality, applied across packaging and digital to create a world that extends beyond the product itself.
