estrø
Motion | Typography | Creative Direction
ESTRO is a club night that champions the trans and femme community.
The concept is drawn from feminine domination and inspired by heroic female fantasy characters. Mystique from The X-Men, and Kitana's fan from Mortal Kombat.
3 key words were chosen as the pillars for the design and event.
MUTATION. DESIRE. FANTASY.
The campaign rollout generated significant organic engagement, securing over 500 likes and nearly 300 shares, alongside strong community reception for the visual identity. Ultimately, the creative direction drove campaign momentum that directly contributed to a sold-out event.
A seamless, looping 3D motion asset was produced for live AV integration rather than promotion. Spatially mapped to the venue's upright and overhead LED displays to anchor the event’s atmosphere, it ties into the same world of the feminine fantasy as the main artwork to create a cohesive event identity.
